Before the rise of K-Beauty, Japanese beauty products used to dominate the market. Japanese makeup were really popular because they are heavily promoted during J-drama. If you have a favorite female J-artiste, high chance they are the ambassadors for a make-up brand (e.g. Ayumi for KOSE, Kyoko Fukada for Fasio etc).
The beauty industry in Japan is pretty big and you will probably recognised prominent brands like SK-II, Shiseido, Fancl and many more. These brands are considered high end and you may feel a pinch in your wallet if you invest your money in them in the long run.
To be able to cater to everyone, regardless of their monthly incomes, Japanese brands has also a number of more affordable brands in the market that targets high school students who may not have high spending power. We always trust that Japanese brands are more reliable and reputable, so doesn’t mean you are paying for an eyeliner that is inexpensive means the quality is rubbish.
These brands include Canmake, Kate, Cezanne and Integrate (the brand I am about to write about).
One of my recent discovery in my trip to Taiwan this year, and through many popular Taiwanese Youtuber, I was introduced to this makeup brand: INTEGRATE.
INTEGRATE is one of the few inexpensive and affordable makeup range that falls under Shiseido umbrella. Most of their products cost 1/3 less that the high end brands under Shiseido.
Today, I am going to share my thoughts on one of their gel eyeliner which my sister helped me bought in Taiwan in her recent trip there.
While Disney has given us many prominent Disney princesses, who has inspired us to achieve their timeless beauty, no one can deny the most OG legendary (not pokemon!) princess we had – Snow White. We all remembered Snow White to have “air as black as ebony, lips as red as the rose, skin as white as snow”, Snow White has stood the test of generation and time, til now there are still little girls who says that Snow White is their favourite Princess.
To celebrate the 80th anniversary of Snow White, INTEGRATE has collaborated with Disney to release a limited edition Snow White design makeup series which features 8 lovely products that includes perfume, nail polishes, and colorful gel eyeliners.
Overall, the application is really easy-peasy and is great especially for make-up newbies who are learning to use the eye liner as the liner is 3MM thick. Apparently the eyeliner melts when it touches your skin which means application is a breeze and you do not need to tug on your eyelids (which caused wrinkles) to get the color on.
The color is really gorgeous and suits my skin tone. It lasted me through River Hongbao which was really hot and humid, no smudge or disappearing color as it is sebum, water and sweat proof.
the only down side is that currently this brand is only available in Taiwan or Japan. It is selling at 1096 Yen, or NTD238. As this is limited edition design, it may not be available anymore, but do try their other products which are highly raved about.
I have also bought their foundation which I would share in my future post. do let me know what other products I should try from INTEGRATE or if you have other recommendation.